1. Scope

This Privacy Policy describes how Sierra Pacific Insurance Services, Inc. (“Sierra Pacific,” “we,” “us,” or “our”) handles personal information collected through sierrapacificagency.com and its pages, forms, and related communications (collectively, the “Site”). It also describes information we may collect when you ask us to obtain or service insurance coverage.

This policy does not replace any privacy notice that is required for a particular insurance transaction or customer relationship. When a separate notice applies, that notice may provide additional information and rights. Insurance carriers, payment processors, and other third parties have their own privacy practices.

2. Information we collect

The information we collect depends on how you interact with us. It may include:

Please do not submit Social Security numbers, financial-account passwords, payment-card data, medical information, or other highly sensitive information through a general website field unless Sierra Pacific specifically requests it through an approved secure process.

3. Sources of information

We may collect information:

• directly from you, your business, or an authorized representative;
• automatically from your browser or device when you use the Site;
• from insurance carriers, managing general agents, wholesalers, premium-finance providers, claims administrators, and other insurance-market participants;
• from service providers that support our website, forms, communications, analytics, security, or customer-relationship systems;
• from public records, industry databases, motor-vehicle or licensing records where permitted, and other lawful sources; and
• from referral partners or other people who direct you to us.

4. How we use information

We may use personal information to:

• respond to inquiries and provide customer support;
• prepare, submit, evaluate, negotiate, and service insurance quote requests, applications, policies, renewals, and related transactions;
• verify information, assess eligibility, and communicate with insurers and other insurance-market participants;
• send administrative, transactional, and service-related communications;
• send marketing communications when permitted by law and consistent with your choices;
• operate, personalize, measure, maintain, and improve the Site and our services;
• understand marketing attribution and campaign performance;
• detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;
• enforce agreements and protect our rights, customers, personnel, and systems; and
• comply with legal, regulatory, licensing, recordkeeping, and reporting obligations.

5. How we disclose information

We may disclose relevant personal information to:

• Insurance-market participants: insurers, managing general agents, wholesalers, brokers, premium-finance providers, claims administrators, adjusters, auditors, and others involved in quoting, placing, servicing, or administering coverage.
• Service providers: companies that provide website hosting, form processing, customer-relationship management, document storage, email, telephone and text messaging, analytics, security, IT support, and other business services.
• Professional advisers: attorneys, accountants, auditors, consultants, and insurance or compliance professionals.
• Authorities and legal recipients: regulators, courts, law enforcement, and other recipients when disclosure is required or permitted by law or reasonably necessary to protect rights, safety, or property.
• Business-transfer recipients: parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to appropriate protections.
• Others at your direction: a person or organization you authorize us to contact or share information with.

6. Sale and sharing of personal information

We do not sell personal information for monetary compensation. Some analytics or advertising technologies may involve disclosures that certain state privacy laws define as “selling” or “sharing,” even when no money is exchanged. Where applicable, we will provide required choices and honor legally recognized opt-out preference signals.

Before publication: Sierra Pacific should confirm every analytics, advertising, and social-media pixel used on the Site. If none constitutes sale or sharing under applicable law, revise this section to state that Sierra Pacific does not sell or share personal information as those terms are defined by applicable state privacy law.

7. Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to keep the Site working, remember preferences, understand Site use, measure performance, detect security issues, and evaluate marketing campaigns.

You can control some cookies through your browser settings and, where available, the Site's cookie-preference tool. Blocking cookies may affect Site features. Where required by law, we will obtain consent before using nonessential cookies or provide an applicable opt-out method.

8. Email, telephone, and text communications

If you submit a quote request or contact us, we may use the information you provide to respond by email, telephone, or text message. These communications may include questions needed to evaluate your request and service-related updates.

Promotional email messages will include an unsubscribe method. If you separately consent to marketing texts, you may reply STOP to opt out or HELP for assistance. Message and data rates may apply. Opting out of marketing does not prevent necessary service or transactional communications where permitted by law.

9. Data retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including to provide requested services, maintain business and insurance records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary based on the type of record, the status of the customer or prospect relationship, insurer and licensing requirements, and applicable law.

10. Information security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for using an appropriate channel when sending sensitive documents. If you believe information you submitted has been compromised, contact us promptly.

11. Your privacy rights and choices

Depending on where you live and subject to legal exceptions, you may have rights to request access to or correction or deletion of personal information, obtain a portable copy, or opt out of certain targeted advertising, sale, sharing, or profiling practices. You may also have the right not to receive discriminatory treatment for exercising a privacy right.

To make a request, contact us using the methods below and state the right you wish to exercise. We may need to verify your identity and authority before completing a request. You may use an authorized agent where permitted by law. We will respond within the time required by applicable law.

California residents may have rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal treatment. Certain information handled in connection with insurance or other financial services may be governed by separate federal or state financial-privacy laws or exemptions.

If Sierra Pacific is subject to the California Consumer Privacy Act and sells or shares personal information as defined by that law, the Site must also provide an appropriate “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” mechanism and honor qualifying opt-out preference signals.

12. Do Not Track and opt-out preference signals

Some browsers send “Do Not Track” signals. Because there is no single industry standard for those signals, the Site may not respond to them. Where required by applicable law, we will process recognized universal opt-out preference signals, such as a valid Global Privacy Control signal, as a request to opt out of sale or sharing for that browser or device.

13. Children's privacy

The Site is intended for business owners and authorized representatives and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided personal information, contact us so we can take appropriate action.

14. Third-party websites

The Site may contain links to websites or services we do not control. This Privacy Policy does not apply to those third parties. Review their privacy policies before providing information.

15. Changes to this Privacy Policy

We may update this policy to reflect changes in our practices, services, or legal obligations. We will post the revised policy and update the “Last updated” date. If required, we will provide additional notice or obtain consent.

16. Contact us

For privacy questions or requests, contact: